Dr. Martens have always been different. No other ‘brand’ has been mutated, customised and freaked out like DM’s. Without asking or being able to stop it. It happened to them. They were just fascinated bystanders on a journey that has raced through every crevice of subculture, every twist and turn of youthful creativity and now, here, with a generation who have always had email, mp3s and downloads, it is as relevant and vibrant as ever.

Because although the tribes no longer stride through London or New York, although individuality is the music for the masses, although fashion is just another way of defining yourself, the Dr. Martens ‘brand’ has come full circle, it is a blank canvas on which a generation can paint their personality. You can wear your grunge shorts, your emo hair, your punk tatts, your metal piercings and your pride on your sleeve, all at the same time, there are no limits, no boundaries, no pigeon-holes to fit into.

To be creative sometimes you have to rebel.

Dr. Martens (Doc’s) have reached the status that few brands: an undisputed world leader. Their reputation has been built on serious investment and testing to make sure their boots and shoes are the highest quality possible. Famous for their yellow stitching and their air walk cushioning with thick outsoles, if you’re looking for a boot that really kicks, you’ve found them.